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Innovating Goods for The
Greater Good

Innovations in modern smarthome, unique interior items make the company thrive through international markets

Equinox Technology LLC

We think big, start small, and move fast!

A small team passionate about retail and technology

Our Brands

In this fast-moving world,  we aim to make the world a better place to live in. We are determined to expand our brands across the continents while providing the best user experience for our customers.

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Joseph, an architect with an eye for minimalist elegance, and Elizabeth, an environmental scientist with a passion for sustainable practices, met during a community project focused on eco-friendly housing. Their connection was instant, both personally and professionally.

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Vertu Living is a furniture & lifestyle company. Made with the belief that designer furniture should be accessible to everyone. Vertu Living is a team of engineers, architects, and designers who work together to offer designer furniture and one-of-a-kind products with the best quality and experience.

Sahid Sudirman

About

PT Equinox Teknologi Indonesia is a dynamic retail and SaaS enterprise that is leading the way in innovation in the e-commerce retail space and providing investment assistance in the United States. We are dedicated to enhancing the online shopping experience for our customers by offering a wide variety of products, such as home & garden essentials, cutting-edge electronics, and exquisite art pieces.

Where Innovation Meets Craftsmanship in the Furniture Industry!

Work that touches the lives of millions

88%+

Organic Sales

Top the smart home market place search with our best products

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Subsidiary Company

Expansion into several brands with their own characteristics and uniqueness

The Journey

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2017

Equinox Technology LLC firstly established in San Francisco as a business that runs as a small commerce

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The Journey

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2018

Having a sole runner for the business, Laurent Putra, started his way to gather more funds in due to expand the business.

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The Journey

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2019

Having had its way in San Francisco, The company decides to have its arm open to start operations in Indonesia

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The Journey

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2020

The promising growth and increasing base of customers made its promising for the company to expands its e-commerce business, numbers of employees and brands.

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The Journey

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2021

The growth for Equinox Technology became more evident internally and externally and the business in this year experience high increase of employees, companies functions/departments, and we have a new larger office!

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The Journey

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2022

We continues to grow, welcoming many more departments and employees for our businesses and move to a bigger office once more.

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The Journey

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2023

Welcoming challenges and growth, the Equinox Technology Company expands our business to provide even more service on various fields, venturing from media to floristries with dedicated team.

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The Journey

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2024

New year, New Ambitions! We are welcoming the year with more employees and moving to a new office to accommodate our business affairs. We are branching out to new industries as part of our ambitions and are preparing for our new streamline of business this year.

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Company Structure

Laurent Putra

CEO

Ian

General Manager & Creative

Diego

Business Development

Rifqi

Copywriter

Rayhan

SEO

Inka

Merchandising

Alfianto

CRM

Ergonomic Office Chair

Featured in

CNBC

Get in Touch

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Call us at

Interested work in Equinox? Just pick up the phone to chat with a human resource (HR) team.

Contact

Sometimes you need a little help from your friends. Or would like to enquire about job opportunities. I’m here.

Sahid Sudirman Center

56th Floor. Jend Sudirman Street, Kav 86, Karet Tengsin, Tanah Abang, Central Jakarta, Jakarta 10220

© 2025 Equinox Technology LLC

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