Google Ads Specialist

Overview

We're seeking a skilled individual with expertise in Google Ads management to optimize our online advertising campaigns and elevate our digital presence. As a key member of our marketing team, you'll have the opportunity to leverage your analytical skills and strategic mindset to deliver measurable results and contribute to our company's growth.

Key Responsibilites

• Develop and execute Google Ads campaigns across search, display, and video networks to drive website traffic, conversions, and revenue.
• Conduct keyword research and analysis to identify relevant search terms and optimize ad targeting and bidding strategies.
• Create compelling ad copy and visual assets that resonate with our target audience and drive engagement.
• Monitor campaign performance, analyze key metrics, and optimize campaigns for maximum efficiency and ROI.
• Implement A/B testing and experimentation to identify high-performing ad variations and refine campaign strategies.
• Collaborate with cross-functional teams including content creators, designers, and web developers to align advertising efforts with overall marketing objectives.

Key Qualifications

• Bachelors degree With min GPA 3.2 from reputable university
• Proven experience managing Google Ads campaigns with a focus on website optimization and performance.
• In-depth knowledge of Google Ads platform, including campaign setup, targeting options, and bidding strategies.
• Strong analytical skills with the ability to interpret data and draw actionable insights to optimize campaign performance.
• Excellent communication and collaboration skills to work effectively with internal teams and external partners.
• Detail-oriented mindset with a passion for staying up-to-date on industry trends and best practices in digital advertising.

Function of the Department

While the Graphic Design Department primarily focuses on creating visually compelling assets for various marketing channels, their role is crucial in supporting Google Ads campaigns aimed at driving traffic to our website. From designing engaging display ads to crafting captivating video content, the graphic design team ensures that our advertising materials effectively communicate our brand message and capture the attention of our target audience. By collaborating closely with the Google Ads Specialist and other marketing stakeholders, the graphic design department contributes to the success of our online advertising efforts and helps us achieve our marketing goals.